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Program Requirements
The Diploma in Management with a Public Relations Concentration enhances students' communication and effectiveness, which help them learn to supervise or work closely with communicators in their workplace. While some skills are taught, major emphasis is placed on the strategic aspects of public relations. Students intending to follow a public relations career are advised to take the Diploma in Public Relations Management in order to equip themselves more fully for professional practice. Courses in the Diploma in Management (Public Relations concentration) program are the same as those offered to career-track PR students, giving management students the opportunity to share their learning experience with future public relations professionals. In addition, instructors are all experienced, active practitioners in the field who will introduce students to guest speakers and real projects in industry. Note: Corequisite courses are not included in the total credit requirement for the program.Corequisites
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CEC2 532 Business Economics (3 credits) *
Overview
Economics (CCE) : Introductory micro and macro economic theory and practice in profit and non-profit organizations from a managerial perspective. Topics include: demand and supply analysis, production costs, firms' pricing and output determination, aggregate demand and supply, national income, output and employment determination, inflation, interest rate, exchange rate determination, fiscal and monetary policies.
Terms: Fall 2011, Winter 2012, Summer 2012
Instructors: Matziorinis, Ken (Fall) Matziorinis, Ken (Winter) Matziorinis, Ken (Summer)
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CMS2 500 Mathematics for Management (3 credits) *
Overview
Management Science (CCE) : Basic mathematics needed for business applications, including graphs of functions, series summation, mathematics of finance, annuity, discounted cash flow, internal rate of return, permutations, combinations, maxima and minima of functions with business applications in optimization, introductory statistics and probability
Terms: Fall 2011, Winter 2012, Summer 2012
Instructors: Nunes, Maria Eduarda; Sabih, Amar (Fall) Nunes, Maria Eduarda; Reich, Edwina (Winter) Brown, Grant (Summer)
Prerequisite: CMSC 000
Note: "Mathematics for Management" must be completed in the first semester of the Diploma in Management program.
* or the Exemption by Examination Test
Required Courses (27 credits)
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CACC 520 Accounting for Management (3 credits)
Overview
Accountancy : This course covers financial and managerial accounting. The course provides an understanding of the various financial statements as well as cost behaviour, cost/volume/profit relationships, budgets, responsibility accounting and relevant costing.
Terms: Fall 2011, Winter 2012, Summer 2012
Instructors: Cohen, Thierry; Lapointe, Deirdre (Fall) Cohen, Thierry (Winter) Degrace, Lynn; Cohen, Thierry (Summer)
Corequisite: CMS2 500
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CFIN 512 Corporate Finance (3 credits)
Overview
Finance (CCE) : Fundamental finance theory as applied to the firm's short and long-term financing and investment decisions and the sources of funds available to it (stocks, bonds, derivatives). Exposure to critical concepts of "firm value maximization" emphasizing capital budgeting, cost of capital, capital structure, derivatives, dividend policy, risk and return.
Terms: Fall 2011, Winter 2012, Summer 2012
Instructors: Jassim, Raad (Fall) Addas, Amr; Jassim, Raad (Winter) Jassim, Raad (Summer)
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CMR2 542 Marketing Principles and Applications (3 credits)
Overview
Marketing : Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.
Terms: Fall 2011, Winter 2012, Summer 2012
Instructors: Moscovitz, David Lewis; Dracopoulos, George (Fall) Moscovitz, David Lewis; Dracopoulos, George (Winter) Moscovitz, David Lewis (Summer)
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CMS2 521 Applied Management Statistics (3 credits)
Overview
Management Science (CCE) : Statistical methods used in a variety of business situations, emphasizing application and providing a working knowledge of the most widely-used techniques. Topics include descriptive statistics; probability distributions; sampling procedures and distributions; inferential statistics including estimation; hypothesis testing and Anova; simple linear, multiple regression and correlation; time series and forecasting.
Terms: Fall 2011, Winter 2012, Summer 2012
Instructors: MacKenzie, Kenneth; Brown, Grant (Fall) Graham, Jim Norman; Golovina, Galina (Winter) Sabih, Amar (Summer)
Prerequisite: CMS2 500 or the Exemption by Examination Test
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CORG 551 Behaviour in Organizations (3 credits)
Overview
Organizational Behaviour : The implications for management and the essential concepts of social psychology such as motivation, perception, attitude change and organization. Group and organizational dynamics will be the major emphasis of the course. Classroom discussion and student participation is encouraged.
Terms: Fall 2011, Winter 2012, Summer 2012
Instructors: Callender, Shauna; Fraser, Linda (Fall) Callender, Shauna; Fraser, Linda (Winter) Fraser, Linda (Summer)
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CPRL 510 Fundamentals of Public Relations (3 credits)
Overview
Public Relations : Survey and history of public relations practice, its various sub-specialties and its role in the organizational structure. Theories of communication and applications of theoretical knowledge in the field. Recent trends and best practices in both private and not-for-profit sectors. Professional ethics and associations.
Terms: Fall 2011, Winter 2012
Instructors: Pitts, Charles (Fall) Durocher, Andre (Winter)
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CPRL 520 Applied Public Relations Communication (3 credits)
Overview
Public Relations : Identification, analysis and solution of communication problems in a variety of public relations contexts. Emphasis on planning, audience, research, content, effectiveness, language, editing and design of communication tools. Practical approaches to print and Internet communication, oral presentations, and writing for media.
Terms: Fall 2011, Winter 2012
Instructors: Fortier, Louis (Fall) Fortier, Louis (Winter)
Prerequisite: CPRL 510
Note: Given in a workshop setting, this course will allow students to improve their skills through practice, instructor feedback and peer evaluation. Owing to the nature of the subject matter, assignments must be submitted in English.
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CPRL 530 Internal Stakeholder Communication (3 credits)
Overview
Public Relations : Communication with the full range of internal stakeholders, including employees, management, Board, volunteers and foundations, as well as audiences specific to the organization such as patients, students, members, etc. Topics include organizational culture, labour relations, mobilization of stakeholders and issues/change management (i.e. mergers, acquisitions, partnerships).
Terms: Fall 2011
Instructors: MacGregor, Jane (Fall)
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CPRL 531 Media Context and Applications (3 credits)
Overview
Public Relations : Context in which media operate (regulation, ownership, practical constraints). Building relationships with journalists. Media theory and current trends in media uses and technology. Strategies and tools for communicating through media, including message development, spokesperson training and media events. Crisis and risk communications.
Terms: Winter 2012
Instructors: Guilhaumon, Huguette (Winter)
Complementary Course (3 credits)
3 credits from:
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CGM2 510 Project Management: Tools & Techniques (3 credits)
Overview
Management : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.
Terms: Fall 2011, Winter 2012, Summer 2012
Instructors: Kamel, Michael Ezzat; Farha, Shadi (Fall) Kamel, Michael Ezzat; Farha, Shadi (Winter) Gauthier, Sylvain; Bartlett, Lloyd; Theopoulos, Spiro (Summer)
Restrictions: Open to students currently in a program. Not open to Special Students.
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CPRL 515 Fund-raising and Philanthropy (3 credits)
Overview
Public Relations : The organization as donor and as fund-raiser. Social, legal and regulatory context of fund-raising and corporate giving. Role and structure of foundations, government agencies and other donor organizations. Corporate community support. Fund-raising campaigns (planning and methods), donor relations, working with volunteer leadership, information management, ethics and accountability.
Terms: Summer 2012
Instructors: Lynch, Shaun (Summer)
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CPRL 532 Public Relations Event Management (3 credits)
Overview
Public Relations : Management of events in support of strategic organizational objectives for relations with investors, clients, employees, government, media or community. Special events as part of public awareness or fund-raising programs. Topics include planning, budgeting, financial support, logistics, protocol, working with suppliers and partners, promotion and evaluation.
Terms: Fall 2011
Instructors: Lapointe, Daniel (Fall)
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CPRL 535 Public Opinion and Public Policy (3 credits)
Overview
Public Relations : How organizations, voters, media and interest groups work to influence public policy, and how the efforts of each affect the others. Government relations at the political and public service level, including lobbying, advocacy, and regulatory issues. Coalition building. Public opinion research methods and theory. Media and democracy.
Terms: Winter 2012
Instructors: Depow, Elaine; Fioriello, Alexandra (Winter)
Corequisite: CPRL 531
Or any other 500- or 600-level course offered and approved by Career and Professional Development.
School of Continuing Studies—2011-2012 (last updated Aug. 8, 2011) (disclaimer)