Facts rarely get in the way of a good story. There is a foundational myth in placebo research that has been repeated over and over again, sometimes with inexplicable flourishes, often with the...
When John Milton wrote in Paradise Lost that the mind can make a heaven of hell and a hell of heaven, without realizing it, he was talking about the 鈥減lacebo鈥� and the 鈥渘ocebo鈥� effect. 鈥淧lacebo鈥�...
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