When John Milton wrote in Paradise Lost that the mind can make a heaven of hell and a hell of heaven, without realizing it, he was talking about the 鈥減lacebo鈥� and the 鈥渘ocebo鈥� effect. 鈥淧lacebo鈥� comes from the Latin 鈥淚 will please鈥� and refers to a situation whereby a beneficial聽effect on the body comes about as a result of mental activity. The classic example is relief of pain from a sugar pill when the patient believes that a real medication has been administered.
The first to recognize and demonstrate the placebo effect was English physician聽聽in 1799 when he tested a popular medical treatment of his time, called "", which were metal pointers supposedly able to 'draw out' disease. They were sold at the extremely high price of five guineas, and Haygarth set out to show that the high cost was unnecessary. He did this by comparing the results from聽dummy wooden tractors with a set of allegedly "active" metal tractors, and published his findings in a book 鈥淥n the Imagination as a Cause & as a Cure of Disorders of the Body.鈥� The wooden pointers were just as useful as the expensive metal ones, showing "to a degree which has never been suspected, what powerful influence upon diseases is produced by mere imagination.鈥�
The common belief has always been that for a placebo to work, the patient must believe that the treatment being used has a real physiological effect. It now turns out that this is not necessarily the case. Recent work at Harvard by Ted Kaptchuk showed that a sugar pill can work even if the patients know what they are getting. People suffering from irritable bowel syndrome were told that they were being given inert sugar pills but they were also told that clinical studies had shown that sugar pills can help improve symptoms聽 though a 鈥渕ind-body self healing鈥� process. The sugar pills worked despite the patients knowing they were not getting any active ingredient.
These are fascinating effects and will be explored at this year鈥檚 Trottier Public Science Symposium at 黑料不打烊 on October 23 and 24 at 7 PM at the Centre Mont Royal. Our speakers are CTV鈥檚 Dr. Marla Shapiro, placebo expert Dr. Amir Raz and Dr. 鈥淧atch鈥� Adams who rose to fame with his laughter therapy when he was portrayed in the movie by Robin Williams. A special chemical to make people happy may even be pumped into the air. At least that is what people will be told. Then we will sit back and watch the placebo effect.
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