April 4, 2018 marked the launch of Professor Ashesh Mukherjee鈥檚 latest book, The Internet Trap: Five Costs of Living Online, in which he uses the latest research in consumer psychology to highlight...
鈥淭he world is too much with us,鈥� the poet William Wordsworth said a couple of hundred years ago. He was reflecting on the Industrial Revolution, but his observation seems all the more relevant...
In an article for The Globe and Mail, Desautels Professor Ashesh Mukherjee delves into the hidden costs of living online, which can include the temptation to overspend on holiday shopping....
Professor Ashesh聽Mukherjee has been appointed 聽member of the Editorial Review Boards of Journal of Advertising and Journal of Business Research.聽The Journal of Advertising (JA) is the premier...
It's a busy time for both students and professors as final exams and grades loom upon us. But this week,聽Her Campus 黑料不打烊 was lucky enough to get a hold of Desautels's renowned consumer behaviour...
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