Ashesh Mukherjee /desautels/taxonomy/term/330/all en Celebrating excellence in teaching at Desautels /desautels/channels/news/celebrating-excellence-teaching-desautels-331484 <p>Across programs and subject areas, the Desautels Faculty of Management recognizes the vital role that teaching plays in enriching the student experience and in inspiring the next generation of leaders.</p> <p>The Distinguished Teaching Award recipients <b>Jiro Kondo</b> and <b>Lisa Cohen</b> were honoured at şÚÁϲ»´ňěČ’s 2021 Management Convocation ceremony for their excellence in teaching.</p> <p>Congratulations to the following recipients of the 2021 teaching awards!</p> Fri, 11 Jun 2021 15:47:29 +0000 angela.l.williams@mcgill.ca 80875 at /desautels When advertising gets socially active /desautels/channels/news/when-advertising-gets-socially-active-293630 <p>Gillette’s new ad about “toxic masculinity” belongs to a larger phenomenon of brands embracing social activism as a marketing strategy.</p> <p>Professor <a href="/desautels/ashesh-mukherjee"><strong>Ashesh Mukherjee</strong></a> joins <i>BBC </i>to comment on the effectiveness of this approach, warning that it risks oversaturation and alienation.</p> <p><a href="http://www.bbc.com/capital/story/20190118-how-socially-charged-adverts-could-become-the-norm" target="_blank">Read more</a></p> Mon, 21 Jan 2019 19:31:04 +0000 angela.l.williams@mcgill.ca 73887 at /desautels Delve: The Internet Effect in the Time of Coronavirus /desautels/channels/news/delve-internet-effect-time-coronavirus-321895 <p>It is difficult to imagine remaining at home for days without the Internet, particularly during physical distancing. According to Professor <a href="/desautels/ashesh-mukherjee"><strong>Ashesh Mukherjee</strong></a>, although the Internet is a boon in many ways, it might also have hidden dangers that require vigilance, especially now that we are spending more of our time online.</p> <p>This article is brought to you by <em>Delve</em>, the official thought leadership publication of şÚÁϲ»´ňěČ University's Desautels Faculty of Management.</p> Tue, 28 Apr 2020 16:14:30 +0000 angela.l.williams@mcgill.ca 75799 at /desautels The Internet Trap: Five Costs of Living Online /desautels/channels/news/internet-trap-five-costs-living-online-282386 <p><strong>Book: </strong><em>The Internet Trap: Five Costs of Living Online</em></p> <p><strong>Author:</strong> <strong><a href="/desautels/ashesh-mukherjee">Ashesh Mukherjee</a></strong></p> <p><strong>Publisher: </strong><em>University of Toronto Press</em>, Rotman -UTP Publishing, Forthcoming in March 2018</p> Wed, 01 Nov 2017 18:06:25 +0000 julie.lapalme@mcgill.ca 68037 at /desautels The internet: A friend or a foe? /desautels/channels/news/internet-friend-or-foe-293810 <p>Online social networks have made it easier to stay in touch with friends and family, but a worrying factor is that they can easily become a “den of comparisons,” warns Professor <a href="/desautels/ashesh-mukherjee"><strong>Ashesh Mukherjee</strong></a> in his book <i>The Internet Trap: Five Costs of Living Online</i>.</p> <p><a href="https://telanganatoday.com/beware-internet-trap" target="_blank">Read more</a></p> Tue, 29 Jan 2019 15:43:00 +0000 angela.l.williams@mcgill.ca 73914 at /desautels The woes of living life on social media /desautels/channels/news/woes-living-life-social-media-293303 <p>As Professor <a href="/desautels/ashesh-mukherjee"><strong>Ashesh Mukherjee</strong></a> makes clear in his latest book, <i>The Internet Trap</i>, the pitfalls of living online in the age of social media include ceaseless comparisons with others and feelings of envy.</p> <p>"And once people start posting interesting information, others are likely to follow suit in a bid to keep up with the Joneses. This creates an arms race of one-upmanship, leading to ever more upward comparisons on the Internet," he says.</p> Tue, 15 Jan 2019 17:31:18 +0000 angela.l.williams@mcgill.ca 73866 at /desautels The dark side of the web revolution /desautels/channels/news/dark-side-web-revolution-290180 <p>Professor <a href="/desautels/ashesh-mukherjee"><strong>Ashesh Mukherjee</strong></a> joins the Rotman School of Management to discuss learnings from his latest book, <i>The Internet Trap</i>, and outlines the five pitfalls of living online.</p> <p><a href="http://www.rotman.utoronto.ca/ProfessionalDevelopment/Events/UpcomingEvents/20180921AsheshMukherjee" target="_blank">Read more</a></p> <p> </p> Fri, 28 Sep 2018 16:00:33 +0000 angela.l.williams@mcgill.ca 73505 at /desautels Taking stock of the good and the bad of living online /desautels/channels/news/taking-stock-good-and-bad-living-online-286957 <p>In his latest book, <em>The Internet Trap</em>, Desautels Professor <strong><a href="/desautels/ashesh-mukherjee">Ashesh Mukherjee</a></strong> uses his latest research in consumer psychology to confirm what most of us already suspect: the Internet has changed our lives, and not always for the better.</p> <p>“There are so many things happening – from fake news to privacy issues. You can see the Internet is creating problems at the societal level and at a personal one, and people are wondering what the big picture is,” says Professor Mukherjee.</p> Tue, 01 May 2018 13:42:30 +0000 julie.lapalme@mcgill.ca 68666 at /desautels Thinking critically about the age of social media /desautels/channels/news/thinking-critically-about-age-social-media-286841 <p>Professor <strong><a href="/desautels/ashesh-mukherjee">Ashesh Mukherjee</a></strong> appeared on<em> Context </em>with Lorna Dueck to talk about the pros and cons of social media.</p> <p>Drawing from the findings in his new book,<em> The Internet Trap: Five Costs of Living Online</em>, he outlines some of the biggest drawbacks to social media use, which include the proliferation of fake news and feelings of inadequacy.</p> <p><a href="https://www.youtube.com/watch?v=0qjqGFdfoAg&feature=youtu.be" target="_blank">Watch video</a> [as of 14:00 minutes]</p> Wed, 25 Apr 2018 18:19:32 +0000 julie.lapalme@mcgill.ca 68648 at /desautels Ashesh Mukherjee discusses “The Internet Trap” with Bertrand Cesvet, CEO of Sid Lee /desautels/channels/news/ashesh-mukherjee-discusses-internet-trap-bertrand-cesvet-ceo-sid-lee-286756 <p>April 4, 2018 marked the launch of Professor <strong><a href="/desautels/ashesh-mukherjee">Ashesh Mukherjee</a></strong>’s latest book, <em>The Internet Trap: Five Costs of Living Online</em>, in which he uses the latest research in consumer psychology to highlight the five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy.</p> Thu, 19 Apr 2018 20:46:14 +0000 julie.lapalme@mcgill.ca 68640 at /desautels Is the Internet the devil’s workshop? /desautels/channels/news/internet-devils-workshop-285781 <p>“The world is too much with us,” the poet William Wordsworth said a couple of hundred years ago. He was reflecting on the Industrial Revolution, but his observation seems all the more relevant today.</p> <p>Our lives have been rewired by a new revolution in the form of the Internet, and it has not only brought the world more upon us; it could also be said we are too much with the world.</p> <p>Such is the conclusion <strong><a href="/desautels/ashesh-mukherjee">Ashesh Mukherjee</a></strong> advances in his book <em>The Internet Trap</em>.</p> Mon, 12 Mar 2018 19:51:16 +0000 julie.lapalme@mcgill.ca 68499 at /desautels Overcoming online shopping temptations this holiday season /desautels/channels/news/overcoming-online-shopping-temptations-holiday-season-283278 <p>In an article for <em>The Globe and Mail</em>, Desautels Professor <a href="/desautels/ashesh-mukherjee"><strong>Ashesh Mukherjee</strong></a> delves into the hidden costs of living online, which can include the temptation to overspend on holiday shopping.</p> <p>If human psychology dictates that we are predisposed to overspending, the rise of e-commerce only facilitates this. Rather than succumbing to the lures of consumerism, Prof. Mukherjee suggests spending the holidays volunteering, which leads to deeper feelings of satisfaction. </p> Thu, 07 Dec 2017 21:27:31 +0000 julie.lapalme@mcgill.ca 68158 at /desautels Professor Mukherjee appointed member of the Editorial Review Boards of Journal of Advertising and Journal of Business Research /desautels/channels/news/professor-mukherjee-appointed-member-editorial-review-boards-journal-advertising-and-journal-259659 <p>Professor <strong>Ashesh</strong> <strong>Mukherjee</strong> has been appointed  member of the Editorial Review Boards of Journal of Advertising and Journal of Business Research. The <a href="http://www.tandfonline.com/loi/ujoa20#.VuMb3_krLIV" target="_blank">Journal of Advertising</a> (JA) is the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice. The <a href="http://www.journals.elsevier.com/journal-of-business-research/" target="_blank">Journal of Business Research</a> applies theory developed</p> Fri, 11 Mar 2016 19:28:52 +0000 thao.nguyen3@mail.mcgill.ca 65798 at /desautels Scarcity Appeals in Advertising: The Moderating Role of Expectation of Scarcity /desautels/channels/news/scarcity-appeals-advertising-moderating-role-expectation-scarcity-259657 <p>Authors:<strong> Mukherjee, A.</strong> & <strong>Lee, S. Y.</strong></p> <p>Publication: Journal of Advertising </p> <p>Abstract:</p> Fri, 11 Mar 2016 19:06:40 +0000 thao.nguyen3@mail.mcgill.ca 65797 at /desautels Ashesh Mukherjee /desautels/ashesh-mukherjee Mon, 05 Oct 2020 13:49:53 +0000 arifa.nitol@mail.mcgill.ca 65030 at /desautels