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Making a parallel with the McCord’s exhibition on Parachute – an international fashion brand founded in Montreal in 1977 – Maha Daoud, Faculty Lecturer at the ºÚÁϲ»´òìÈ University School of Continuing Studies, and Sonia Di Maulo, Course Lecturer at the School, will demonstrate the link and similarities between the process of visionary thinking and innovation in Human Resources Management vs fashion. Using Parachute’s example, they will also discuss the skills, such as agility, creativity, and comprehensive vision, that are essential in both fields. Parachute translated the cultural anxieties of the early beginnings of the digital age into avant-garde clothing that aspired to change people’s perspectives and shake up the status quo. Doesn’t that sound like what human resources attempts to do in organizations? Change people’s perspectives and shake up the status quo? Come and find out for yourself!

About Maha Daoud

Maha Daoud is a certified Human Resource Professional with many years of experience in teaching, advising, consultation and training. She is presently working at ºÚÁϲ»´òìÈ School of Continuing Studies as a Faculty-Lecturer and area coordinator of Human Resources Management programs. Her main responsibility consists of updating programs to meet the job market needs. She is also in charge of liaising between instructors, students and the department in order to maintain the academic standards and to help students achieve their professional goals.

Ms Daoud has been coaching individuals in a career transition center sponsored by Emploi Québec servicing mature workers. She has been qualified to administer many tests and she became certified to administer and interpret Trima and Interqualia tests. She is also passionate about her teaching. She taught many courses in different levels mainly in continuing education such as: Employment, Human resources Management and supervision, Job search strategies, organizational behaviour, Management, etc.

Ms Daoud is HEC Montreal alumni where she’s got her Master in Science specialized in Human resources Management. She received an award of the best article in the students’ conference and published a book related to executive development. Maha holds also a Master in education and a Bachelor in business administration.

About Sonia Di Maulo

Sonia grounds emerging leaders and businesses in purpose and prosperity through her award-winning book and programs. She is Chief Reinvention Officer of Harvest Performance and co-founder of Reinvention Canada.

In addition to her 22 years of experience as a Performance Improvement Consultant, she uses her Certified Reinvention Practitioner badge-of-honour to help even more leaders ground themselves in today while planning a prosperous tomorrow. She focuses her thoughts, words and actions to activate her living legacy: inspire 100,000 emerging leaders to discover, create, embrace, and breathe life into their living legacies by 2025.

Sonia is an award-winning author of the Ken Blanchard endorsed book, The Apple in the Orchard: a story about finding the courage to emerge, and the Take the Leap! Make an Impact program which received the 2020 Award of Excellence (AOE) for Outstanding Human Performance Intervention.

She is a proud mom of two teenage sons, enjoys family time, watching science fiction movies, and listening to and being inspired by Queen’s music and legacy.

Read more about her at

About the ºÚÁϲ»´òìÈ-McCord Dialogues

On the occasion of ºÚÁϲ»´òìÈ’s Bicentennial, the ºÚÁϲ»´òìÈ School of Continuing Studies and the McCord Museum have partnered to present a series of events with the aim of breaking down barriers to cultural and educational institutions and reimagining art, culture, and education in our community.

The ºÚÁϲ»´òìÈ-McCord Dialogues offer opportunities to explore a variety of current and future-focused topics taught at SCS and connected to exhibitions at the McCord Museum.

Space is limited to 30 attendees. Please register to reserve your spot.

To view all events in the series, visit 

Vaccine Passport

As per provincial regulations in place, a vaccine passport is required to attend.

Livestream

This event will also be livestreamed on the .

About the ºÚÁϲ»´òìÈ University School of Continuing Studies

Situated in the heart of Montreal on the main campus of one of Canada’s leading universities, the ºÚÁϲ»´òìÈ School of Continuing Studies offers innovative programs that aim to help adult learners gain the skills they need to launch their careers, advance their current careers or switch into a whole new field.

With over 50 programs in more than 25 subjects such as marketing, management, human resources, accounting, finance, data science and AI, the School is dedicated to creating skilled, future-ready leaders who can thrive in a rapidly changing world.

Learn more at mcgill.ca/scs

About the McCord Museum

The McCord Museum celebrates life in Montreal, its people and communities, past and present. Reaching beyond the city to the wider world, the Museum creates and presents engaging exhibitions and educational and cultural activities with a critical and inclusive take on social history. It is renowned for its collections of Archives, Documentary Art, Dress, Fashion and Textiles, Indigenous Cultures, Material Culture, and Photography, comprising 200,000 objects and artworks, 2,150,000 photographs, 3,500 rare books and 340 linear metres of textual archives. Founded on October 13, 1921, the Museum is celebrating its one hundredth anniversary with special programming until Autumn 2022. McCord Museum: Our People, Our Stories.

Learn more at