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CIAM 550 Commun & Networking Skills for Aviation Professionals. (3 credits)
Hiver 2019
This course focuses on the tools and techniques required by aviation professionals to analyze, interpret and effectively communicate with internal and external stakeholders in various contexts. It also provides participants with the opportunity to develop and hone their presentation skills. Topics include: persuasion and influence, collaboration, situation appraisal, business networking, oral and written communication, risk and crisis communication, digital communication, and cross-cultural communication.
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CIAM 552 Analytics & Bus. Intelligence for Aviation Professionals. (3 credits)
Hiver 2019
This course focuses on the practical application of concepts, knowledge, and computational techniques of data analytics to identify and solve business problems and improve organizational decision making in the aviation industry. Students will analyze and interpret data, and apply insights obtained from inside and outside aviation-related organizations to optimize strategic decision-making and improve operations, productivity and business results.
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CMIS 422 Information System Security. (3 credits)
Fundamental concepts relating to the design of secure information systems. Identification and assessment of security risks at the application, network, and physical levels. Use of cryptography and other techniques to provide necessary level of security.
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CMIS 520 Accounting Information Support Systems. (3 credits)
Principles of accounting information systems and the influence of technology in the accounting process, allowing for the design, evaluation and implementation of such systems.
CMIS 530 Digital Analytics and Targeting. (3 credits)
Covers fundamental techniques in measuring and analysing the digital marketing experience success and effectiveness as well as using audience data to improve advertising and content using targeting and experiments. How to measure, analyze, and act upon the evolving internet technologies and trends.
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CMIS 541 Information Systems for Managers. (3 credits)
Printemps/脡t茅 2020
Introduces the importance of Information Systems (IS) in organizations and issues associated with managing these. Provides a strategic view of IS and Information Technology (IT). Students will be presented with managerial, informational and technological issues related to the management of IT, and with a framework to better manage them. Class discussions, case analysis, presentations.
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CMIS 542 Strategic Internet Marketing. (3 credits)
Introduction to electronic marketplaces and their evolving role in e-business focusing predominantly on the use of general and vertical marketplaces by businesses. Social media marketing including new channels of marketing, advertising and communication will also be discussed.
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CMIS 543 Digital Customer Experience. (3 credits)
Covers the fundamental techniques for understanding, analyzing and optimizing customer experience on digital platforms. Explores best practices in designing and optimizing conversion actions in an online business. Management of customer data and confidentiality.
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CMIS 544 Digital Marketing Automation, Planning and Technology. (3 credits)
Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.
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CMIS 545 Cloud Computing Architecture. (3 credits)
Covers different cloud infrastructures and architectures in the context of deployed cloud computing systems that are appropriate for different businesses. Enables students to use key business metrics to make decisions on the suitability of applications for cloud deployment.
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CMIS 549 Digital Media and Search Engine Optimization. (3 credits)
Covers the fundamentals of promoting a brand through digital mediums and how to take advantage of earned digital media. Provides an understanding of how paid search, search engine optimization, various forms of digital media planning and placement, social media promotion work and, how to monitor and optimize performance.
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CMIS 550 Fundamentals of Big Data. (3 credits)
Investigates big data鈥檚 enabling technologies; compares big data to traditional data models; and explores how big data enables applications such as data mining and deep learning.
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CMR2 542 Marketing Principles and Applications. (3 credits)
Hiver 2019, Automne 2019, Hiver 2020
Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.
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CMR2 543 Marketing of Services. (3 credits)
Hiver 2019, Hiver 2020
Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.
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CMR2 548 Processes of Marketing Research. (3 credits)
Hiver 2019, Automne 2019, Hiver 2020
Comprehensive review of statistics, with emphasis on key issues required to understand and communicate marketing information: descriptive statistics, measures of central tendency, theory of probability, normal distributions, hypothesis testing, correlation and regression. Marketing research: qualitative and quantitative data collection techniques, interpretation of secondary on-line research.
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CMR2 549 Strategic Selling. (3 credits)
Theories and practices of personal selling. Principles of sales management. Customer experience. organizational sales strategy, development of relationship, product, customer and presentation strategies, sales team management, measurement of service quality, feedback research, and management of customers鈥� expectations.
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CMR2 556 Buyer Behaviour. (3 credits)
Hiver 2019, Hiver 2020
This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.
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CMR2 564 Marketing Communications: A Strategic Approach. (3 credits)
Hiver 2019, Hiver 2020
Strategic approach to the integrated marketing communications mix: advertising, promotion, creative, direct marketing, public relations, and sponsorships. Use and effects of social media. Communication theory and ethical issues.
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CMR2 566 Global Marketing Management. (3 credits)
Hiver 2019, Hiver 2020
Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.
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CMR2 570 Strategic Marketing Planning. (3 credits)
Planning and decision-making. Strong quantitative component and focus on situational analysis and strategy development. Special attention to the role of marketing strategy in society and on its relevance to the firm, organization, and individual. Case analyses and field work.
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Type de programmes disponibles
Certificats et dipl么mes d鈥櫭﹖udes sup茅rieures

Le postulant 脿 un programme de dipl么me ou de certificat des cycles sup茅rieurs doit 锚tre titulaire d'un dipl么me universitaire de 1er cycle afin de r茅pondre 脿 l'un des crit猫res d'admission.

听

Programme de dipl么me de cycles sup茅rieurs听听禄

Un dipl么me consiste en un programme de deuxi猫me cycle assorti de 30 unit茅s qui a, comme condition pr茅alable 脿 l'admission, un grade de premier cycle, ou son 茅quivalent, dans une discipline quelconque. L'approbation 脿 la facult茅 rel猫ve de la facult茅 enseignante.

Certificat d'茅tudes de cycles sup茅rieurs听禄

Un certificat d'茅tudes de cycles sup茅rieurs consiste en un programme assorti de moins de 30 unit茅s, mais pas moins de 15, qui a, comme condition pr茅alable 脿 l'admission, un grade de premier cycle. L'approbation 脿 la facult茅 rel猫ve des 茅tudes de cycles sup茅rieurs et postdoctorales.

Certificats de 1er cycle

Le baccalaur茅at n'est pas requis pour 锚tre admissible 脿 un programme de certificat du 1er cycle

听

Programme de certificat 禄

Un certificat consiste en un programme de premier cycle assorti de 30 unit茅s et administr茅 par la facult茅 enseignante

Programme de dipl么me

Certificat de perfectionnement professionnel

Un certificat de perfectionnement听professionnel est un microprogramme non assorti d'unit茅s qui comprend un minimum de 12 UEC ax茅es sur l'acquisition de connaissances et de comp茅tences pratiques.

Les microprogrammes s'adressent principalement aux professionnels d茅tenant une certaine exp茅rience dans un domaine sectoriel ou professionnel et souhaitant perfectionner leurs habilet茅s et comp茅tences tout en obtenant une reconnaissance universitaire pour leurs efforts.

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Apprentissage continue

Les programmes de la Communaut茅 d鈥檃pprentissage continue de 黑料不打烊 (CACM) s鈥檃dressent aux apprenants d鈥櫭e m没r qui souhaitent continuer d鈥檃pprendre pour le plaisir. Nos conf茅rences et nos groupes d鈥櫭﹖udes anim茅s par des pairs abordent une vaste gamme de sujets comme les arts, la litt茅rature, l鈥檋istoire, la musique, la science, la philosophie, les cultures du monde et le voyage. Vous aurez le plaisir de satisfaire votre curiosit茅 intellectuelle, de nouer de nouvelles amiti茅s et de reprendre les 茅tudes au sein d鈥檜ne universit茅 de renomm茅e mondiale 鈥� sans la pression des examens.

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