Overview
Marketing : Examination of the different aspects of marketing operations: the marketing concept, analysis and research of market opportunities, and the planning, implementation, and control of the marketing program (product, promotion, distribution, and pricing). Focus is on the general market environment and Canadian marketing institutions.
Terms: Fall 2024, Winter 2025, Summer 2025
Instructors: DesRosiers, Lee (Fall) Letovsky, Steven (Winter)
Restriction(s): Not open to students who have taken CMR2 542.
