ºÚÁϲ»´òìÈ

Minerva Class Scheduling Visit for course dates & times.

Dernières mises à jour en lien avec la COVID-19 disponibles ici.
Latest information about COVID-19 available here.

CMR2 566 Global Marketing Management (3 credits)

important

Note: This is the 2021–2022 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Marketing : Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.

Terms: Winter 2022

Instructors: DesRosiers, Lee (Winter)

Back to top