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MRKT 453 Advertising and Media (3 credits)

Note: This is the 2020鈥�2021 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Elements of an integrated marketing communications plan that engages consumers across different touch points, and achieves the communication objectives of the brand.

Terms: Fall 2020, Winter 2021

Instructors: Vakratsas, Demetrios (Fall) Vakratsas, Demetrios; Cyrius, Fabienne (Winter)

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