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MGPO 460 Managing Innovation (3 credits)

Note: This is the 2020–2021 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Management (Desautels Faculty of Management)

Overview

Management Policy : Firms face difficulties in developing new products. This course examines the new product development process to understand why problems occur and what managers can do. Topics include the creative synthesis of market and technology; the coordination of functions; and the strategic connection between the project and the strategy.

Terms: Fall 2020, Winter 2021

Instructors: Vit, Gregory Bryan (Fall) Vit, Gregory Bryan (Winter)

  • Restriction: Open to U2, U3 students only

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