ºÚÁϲ»´òìÈ

CMR2 543 Marketing of Services (3 credits)

Note: This is the 2013–2014 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Marketing : Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.

Terms: Winter 2014

Instructors: Moscovitz, David Lewis (Winter)

Back to top