Overview
Marketing : Surveys advertising and promotion in Canadian context. Examines activities as they relate to advertisers, the advertising agency and media. Stresses advertising by objectives as the approach to developing strategy and tactics. Real examples from current campaigns are the focal point of class discussions.
Terms: Fall 2009, Winter 2010
Instructors: Dellar, Mary (Fall) Dellar, Mary; Vakratsas, Demetrios (Winter)
- Prerequisite: MRKT 452
- Prerequisite (Continuing Education): MGCR 352; MRKT 452 or Departmental approval
- Note: Cont Ed section-check Calendar.