Overview
Marketing : Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.
Terms: Fall 2009, Winter 2010
Instructors: Letovsky, Steven; Duerksen, Ronald; Jo, Myung-Soo (Fall) Letovsky, Steven (Winter)
- Prerequisites: MGCR 352 and MGCR 271