Overview
Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2009, Winter 2010, Summer 2010
Instructors: Sarigollu, Emine; Mathur, Sameer; Moscovitz, David Lewis; Cyrius, Fabienne; Nobel, Ralph (Fall) Qiu, Chun; Dotzel, Thomas; Cusson, Alain J.; Royce, Charles; Cyrius, Fabienne (Winter) Chen, Xiaoye (Summer)
- Continuing Education: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management