/oss/taxonomy/term/7562/all en /oss/article/critical-thinking-health-and-nutrition-pseudoscience/dim-science-neuroglow <p>The cosmetics industry sells hope by mixing a little chemistry with a hefty dose of hype. Novelty, whether in “actives,” or in packaging, or just fresh flim-flam is what opens wallets. Since consumers are becoming blasé about over-used terms like moisturizing, anti-aging, rejuvenating, nurturing, hydrating, revolutionary and natural, marketers are pressed to come up with new ploys. Throwing in sciency terms like “psychodermatology” and “neurocosmetics,” can invigorate sales. Neurocosmetics are said to forge a link between the mind and skin care. Who says so? Psychodermatologists.</p> Wed, 22 May 2024 02:16:08 +0000 Joe Schwarcz PhD 9951 at /oss