/oss/taxonomy/term/572/all en /oss/article/food/noisy-chip-bags <p>In 2010 Frito-Lay introduced a 100% compostable bag for its SunChips with great fanfare only to yank it off the market a scant eighteen months later.  Why?  Believe it or not, the bags were too noisy!  Consumers complained that handling the bags made a sound like a screeching train and irritated customers quickly organized a Facebook group that went by the name “Sorry But I Can’t Hear You Over This SunChip Bag.”  When sales declined by some 11% due to the 95 decibel eardrum-blasting crinkle, Frito-Lay decided to throw in the towel and go back to the traditional polypropylene packaging.</p> Tue, 12 Jun 2012 15:08:21 +0000 Joe Schwarcz PhD 1709 at /oss