/oss/taxonomy/term/2486/all en /oss/article/food/natural-soft-drinks <p>The money that carbonated soft drink companies spend on advertising is astounding. Coca Cola dishes out about 235 million dollars a year to push its flagship product. But as far as producers are concerned, advertising dollars are well spent, the global soft drink market is worth about 75 billion dollars a year! Colas are the most popular drinks, with lemon-lime flavoured beverages ranking a distant second, accounting only for about 10% of sales. Of course that is still a hefty amount, but companies are concerned because sales of these drinks have been dropping.</p> Tue, 07 Feb 2012 17:24:35 +0000 Joe Schwarcz 1631 at /oss