/oss/taxonomy/term/2134/all en /oss/article/history-news/golden-marketing <p>Marketing these days is often based not on what is in a product, but rather on what it doesn’t contain. Labels scream no cholesterol, no trans fats, no gluten, no BPA, no phthalates, no parabens and the ultimate absurdity, no chemicals. Smirnoff vodka, however, is going against this trend with the introduction of Smirnoff Gold that has a hint of cinnamon flavouring and floating flakes of pure gold. The thin slivers of gold stay dispersed through the beverage, give the product a luxurious image and draw attention to the bottle on the shelf.</p> Fri, 18 Mar 2016 04:44:14 +0000 Joe Schwarcz PhD 2328 at /oss