/newsroom/taxonomy/term/7613/all en /newsroom/channels/news/theres-more-meets-eye-when-making-choices-257296 <p>If you’re pondering whether to buy a Galaxy smartphone or an iPhone this holiday season, a part of the brain called the dorsomedial prefrontal cortex (PFC) might ultimately determine your choice. Results of a new study by Avinash Vaidya and Dr. Lesley Fellows, researchers at the Montreal Neurological Institute and Hospital (The Neuro), suggest that this region of the brain plays a critical role in making choices.</p> Mon, 14 Dec 2015 17:56:35 +0000 cynthia.lee@mcgill.ca 25031 at /newsroom