Marketing (C) /mbanext50/taxonomy/term/1316/all en Automotive safety recalls are usually free – but many owners of older vehicles still don’t participate /mbanext50/channels/news/automotive-safety-recalls-are-usually-free-many-owners-older-vehicles-still-dont-participate-360452 <p>Automotive safety recalls are commonplace, and, most of the time, the required changes are performed for free at your local dealership. Yet, many owners of older vehicles don’t bring in their vehicles when there is a recall. Inertia is part of the problem, according to Associate Professor of Quantitative Marketing and Analytics <a href="/desautels/vivek-astvansh"><strong>Vivek Astvansh</strong></a>.</p> Tue, 15 Oct 2024 19:58:55 +0000 admin 8787 at /mbanext50 Presidential candidates’ choice of words reveals aspects of their personalities /mbanext50/channels/news/presidential-candidates-choice-words-reveals-aspects-their-personalities-359978 <p>The words a speaker chooses communicate more than just ideas and opinions. Language reveals much about a speaker’s personality. In the recent U.S. presidential debate, two very different personalities were on display—that of Democratic candidate and Vice-President Kamala Harris and former President Donald Trump.</p> Wed, 25 Sep 2024 15:39:24 +0000 admin 8773 at /mbanext50 Journalists and social media users exert influence over product recall decisions /mbanext50/channels/news/journalists-and-social-media-users-exert-influence-over-product-recall-decisions-358907 <p>In 2023, product recalls in Canada hit an all-time high – there were well over 2,000 of them. Manufacturing companies are typically the ones to issue these recalls, and their decisions are affected by journalists and social media users. “Journalists’ praise about safety in a manufacturer’s products leads to increased disclosure of product safety defects, while their criticism curbs such disclosure,” writes<a href="/desautels/vivek-astvansh"><strong> Vivek Astvansh</strong></a> in an article in The Conversation.</p> Tue, 27 Aug 2024 22:24:26 +0000 admin 8723 at /mbanext50