/desautels/taxonomy/term/2967/all en /desautels/channels/news/yu-ma-article-selected-finalist-2019-paul-e-green-award-296433 <p>Congratulations to <a href="/desautels/yu-ma"><strong>Yu Ma</strong></a>, Associate Professor of Marketing and Bensadoun Scholar,  whose article “The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases” has been selected as one of four finalists for the <em>Journal of Marketing Research</em>’s <strong>2019 Paul E. Green Award</strong></p> <p>The Paul E. Green Award recognizes the best article in the <em>Journal of Marketing Research</em> within the last calendar year that demonstrates the most potential to contribute significantly to the practice of marketing research.</p> <p><strong>Publication:</strong> <em>Journal of Marketing Research</em>, Vol. 55, No. 2, April 2018</p> <p><strong>Authors:</strong> Kusum L. Ailawadi, <a href="/desautels/yu-ma"><strong>Yu Ma</strong></a> and Dhruv Grewal</p> <p>This article studies the impact of shopping at the warehouse club format on households' packaged food-for-home purchases. In addition to low prices, this format has several unique characteristics that can influence packaged food purchases. The empirical analysis uses a combination of households' longitudinal grocery purchase information, rich survey data, and detailed item-level nutrition information. After accounting for selection on observables and unobservables, the authors find a substantial increase in the total quantity (servings per capita) of purchases attributable to shopping at this format. Because there is no effect on quality of purchases, this translates into a substantial increase in calories, sugar, and saturated fat per capita. The increase comes primarily from storable and impulse foods and it is drawn equally from foods that have positive and negative health halos. The results have important implications for how marketers can create win–win opportunities for themselves and for consumers.</p> <p> Wed, 24 Apr 2019 15:58:56 +0000 angela.l.williams@mcgill.ca 74252 at /desautels /desautels/channels/news/club-store-effect-impact-shopping-warehouse-club-stores-consumers-packaged-food-purchases-283757 <p><strong>Authors:</strong> Kusum L. Ailawadi, <a href="/desautels/yu-ma"><strong>Yu Ma</strong></a> and Dhruv Grewal</p> <p><strong>Publication:<em> </em></strong><em>Journal of Marketing Research</em>, Vol. 55, No. 2, 2018, pp. 193-207.</p> <p><strong>Abstract: </strong></p> <p>This article studies the impact of shopping at the warehouse club format on households' packaged food-for-home purchases. In addition to low prices, this format has several unique characteristics that can influence packaged food purchases. The empirical analysis uses a combination of households' longitudinal grocery purchase information, rich survey data, and detailed item-level nutrition information. After accounting for selection on observables and unobservables, the authors find a substantial increase in the total quantity (servings per capita) of purchases attributable to shopping at this format. Because there is no effect on quality of purchases, this translates into a substantial increase in calories, sugar, and saturated fat per capita. The increase comes primarily from storable and impulse foods and it is drawn equally from foods that have positive and negative health halos. The results have important implications for how marketers can create win–win opportunities for themselves and for consumers.</p> <p><strong>Read abstract:</strong><em> </em><a href="http://journals.ama.org/doi/abs/10.1509/jmr.16.0235?code=amma-site" target="_blank"><em>Journal of Marketing Research</em></a></p> <p> Tue, 09 Jan 2018 21:30:26 +0000 julie.lapalme@mcgill.ca 68225 at /desautels /desautels/research/desautels-top-tier-publications/journal-marketing-research <p><big><em><a href="https://www.ama.org/publications/JournalOfMarketingResearch/Pages/About.aspx" target="_blank">Journal of Marketing Research</a></em> concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This bimonthly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.</big></p> <p>  <a href="#2020">2020</a>  |  <a href="#2018">2018</a>  |  <a href="#2013">2013</a>  |  <a href="#2012">2012</a></p> Fri, 21 Jul 2017 16:25:01 +0000 julie.lapalme@mcgill.ca 67666 at /desautels