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In May 2023, WestJet completed a takeover of Sunwing, a Canadian charter airline and the following month, it announced it was shutting down Swoop, its own discount carrier. The company鈥檚 CEO says it鈥檚 a good thing for customers, but some think it could push prices higher. Prof. Karl Moore told CBC News that while mergers typically aren鈥檛 great for consumers, Canada鈥檚 airline industry remains highly competitive. 鈥淩educed competition typically means higher prices, but Air Canada and Air Transat will be pushing WestJet. This will help keep them honest, and competitive to a very large degree.鈥�