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Taking stock of WestJet: Where it鈥檚 gone and where it鈥檚 heading
Published: 22 October 2018
Professor Karl Moore charts WestJet鈥檚 journey from disruptive startup with a dream to a very real rival of Air Canada.
鈥淲estJet, starting out as a Southwest clone, has not become an Air Canada clone but has evolved into something substantially different than its great rival,鈥� he writes.
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