Political tensions between long-time allies fuelled ticket price spike for Canada-USA hockey game

When Canada and the United States faced off in the NHL鈥檚 4 Nations Face-Off hockey tournament, the game held at the Bell Centre was the hottest ticket in Montreal, with some asking prices topping $10,000 a ticket on online ticket selling services. The intense demand was likely driven in part by the political tensions between the long-time allies. 鈥淭he politics has added more interest to the game,鈥� says Associate Professor of Quantitative Marketing and Analytics Vivek Astvansh in an interview with the Montreal Gazette. 鈥淢aybe Canadians are willing to spend a little more to show the United States what Canada is made of.