Event
Brain to Society: Decision and Behavior Seminar Series with Sylvain Senecal, HEC Montreal
Consumer Neuroscience: The Case for Signal Triangulation
Sylvain Senecal, PhD
Professor of Marketing, RBC Financial Group Chair of E-Commerce and Tech3Lab Co-Director, HEC Montreal
Sylvain Senecal is Professor of Marketing, RBC Financial Group Chair of E-Commerce and Tech3Lab Co-Director at HEC Montreal. His research focuses on online consumer behavior and consumer neuroscience. It has been published in journals such as Journal of the Academy of Marketing Science, Journal of Retailing, and Journal of the Association for Information Systems.
About the presentation
Professor聽Senecal聽will present the work performed at the Tech3Lab for signal triangulation and present recent research projects using signal triangulation in consumer research contexts. Refer to the webinar poster聽for the complete abstract.聽