Melissa Sonberg /channels/taxonomy/term/8852/all en Four signs your employer is going down the drain /channels/news/four-signs-your-employer-going-down-drain-237476 <p><span>When Jonathan Cutler joined eToys in the summer of 1999, he thought he might be at the company forever.</span></p> Tue, 15 Jul 2014 20:51:56 +0000 webfull 103542 at /channels How one man took on Amazon /channels/news/how-one-man-took-amazon-256999 <p>Late one September evening one of Philip Rooke’s colleagues texted him at home with news that could have crippled his business.<br /> “Disruption is the reality for many organisations right now,” said <strong>Melissa Sonberg</strong>, executive in residence of Desautels Faculty of Management at ϲ University in Montreal, Canada. “It’s like the plague: disruption doesn’t play favourites, a lot of people try to run from it, but you can’t hide.”</p> Wed, 25 Nov 2015 14:56:49 +0000 webfull 114258 at /channels ϲ expert: Global jobs crisis /channels/news/mcgill-expert-global-jobs-crisis-238812 Wed, 10 Sep 2014 16:02:15 +0000 webfull 105170 at /channels Meet the HR Influencers: Melissa Sonberg /channels/news/meet-hr-influencers-melissa-sondberg-249291 <p>Driving Transformative Change</p> <p>Throughout her 30-year career, <strong>Melissa Sonberg</strong> has been a driving force for transformative change. Never one toshy away from a challenge, her career path has immersed her in the corporate, nonprofit and academic sectors, touching on many aspects of human resources along the way.</p> <p>Today, Sonberg is executive in residence/ adjunct professor at ϲ University’s Desautels Faculty of Management.</p> Fri, 01 May 2015 01:06:52 +0000 webfull 109834 at /channels A Guide for CMOs on Corporate Social Responsibility /channels/news/guide-cmos-corporate-social-responsibility-253420 <p>Written by Melissa Sonberg<br /> <br /> Historically, corporate social responsibility (CSR) activity was concerned with brand building, not ROI. It was the old philanthropic model: people with resources, power, and access choosing to donate or share assets. Today, brands are putting a heightened importance on creating more than just goodwill with new initiatives, and that puts chief marketing officers front and center in this new era of strategic social responsibility.<br /> </p> Fri, 05 Jun 2015 20:37:31 +0000 webfull 110578 at /channels Mattel to Buy Mega Bloks /channels/news/mattel-buy-mega-bloks-233813 <p>Mattel has made a friendly takeover offer for Montreal-based toy maker Mega Brands Inc., which has the world’s No. 2 line of construction sets after Lego. Desautels Executive in Residence <strong>Melissa Sonberg </strong>comments on the takeover.  </p> <p>Watch full interview: <a href="http://globalnews.ca/video/1180483/mattel-to-buy-mega-bloks" target="_blank">Global Montreal</a>, February 28, 2014 </p> Mon, 03 Mar 2014 18:05:51 +0000 webfull 101464 at /channels The Big Benefits of Eliminating Middle Managers /channels/news/big-benefits-eliminating-middle-managers-255400 <p>It’s been an eventful year for Tom Osovitzki, the 38-year-old CEO of Corporate Travel Management Solutions. From an office in Miami, he lists a few big wins for the firm, which handles travel arrangements for corporations.<br /> ... “After a few years, employees came to us saying there weren’t any opportunities for growth,” recalls <strong>Melissa Sonberg</strong>, who was part of those discussions and now serves as executive-in-residence at Desautels faculty of management. “This is a multibillion-dollar company, but there were none of the ladders and steps to demonstrate achievement.”</p> Fri, 18 Sep 2015 14:29:18 +0000 webfull 112555 at /channels Appointments to VIA Rail Canada /channels/news/appointments-rail-canada-237225 <p><span>The Honourable Lisa Raitt, Minister of Transport, today announced the appointments of <strong>Ms. </strong></span><strong><span>Melissa Sonberg</span></strong><span> of </span><span>Montreal</span><span>, and Ms. </span><span>Deborah Robinson</span><span>, of </span><span>Toronto</span><span>, to the board of directors of VIA Rail Canada, each for a three-year term.</span></p> Wed, 25 Jun 2014 15:29:54 +0000 webfull 103384 at /channels How flat hierarchies help companies stay nimble and grow faster /channels/news/how-flat-hierarchies-help-companies-stay-nimble-and-grow-faster-255651 <p><span>It’s been an eventful year for Tom Osovitzki, the 38-year-old CEO of Corporate Travel Management Solutions.</span><br /><span>... “After a few years, employees came to us saying there weren’t any opportunities for growth,” recalls </span><strong><span name="auto_lnk_name 18">Melissa Sonberg</span></strong><span>, who was part of those discussions and now serves as executive-in-residence at Desautels faculty of management. “This is a multibillion-dollar company, but there were none of the ladders and steps to demonstrate achievement.”</span></p> Fri, 25 Sep 2015 21:47:45 +0000 webfull 112807 at /channels