/channels/taxonomy/term/3139/all en /channels/news/guide-cmos-corporate-social-responsibility-253420 <p>Written by Melissa Sonberg<br /> <br /> Historically, corporate social responsibility (CSR) activity was concerned with brand building, not ROI. It was the old philanthropic model: people with resources, power, and access choosing to donate or share assets. Today, brands are putting a heightened importance on creating more than just goodwill with new initiatives, and that puts chief marketing officers front and center in this new era of strategic social responsibility.<br /> </p> Fri, 05 Jun 2015 20:37:31 +0000 webfull 110578 at /channels /channels/news/corporate-social-responsibility-and-management-forecast-accuracy-253777 <p><strong>Author:</strong> Lee, D.</p> <p><strong>Publication:</strong> <em>Journal of Business Ethics</em></p> <p><strong>Abstract:</strong> </p> Fri, 03 Jul 2015 18:34:48 +0000 webfull 110988 at /channels