Do you have a good grasp of the basics of English grammar but wish that you could deliver your ideas more persuasively? In this interactive workshop, we’ll focus on a variety of document and writing structures available to you, and what role each can play in creating effective patterns, rhythm, and flow. We’ll also work on how to use emphasis (through formatting, contrast, and other means) to draw your readers’ attention to key points, and which structures are best suited to particular purposes and contexts.

This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining market entry and market positioning. The Five Forces Framework will be presented and applied to during an exercise.