This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining market entry and market positioning. The Five Forces Framework will be presented and applied to during an exercise.
This year's keynote speaker is Kevin Han (BEng鈥�14), Co-Founder and CPO at听,听followed by a听TechIdea Pitch Competition.听
5:00-5:15pm Registration
5:15-5:30pm Welcome Presentations
5:30-6:00pm Keynote plus Q&A
6:00-7:00pm Pitch Competition
7:00-8:00pm Networking Cocktail
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at 黑料不打烊 to perform market research. Our market research librarian will walk us through some of those resources using a market research canvas tool.
One of the highlights of the MIF calendar, networking sessions are an opportunity to broaden your circle of contacts. The spontaneity and openness of these gatherings are a chance to work on pitch skills, make valuable business connections and to just have fun. Food and drink will be provided. Other programming may also be offered (final agenda pending). All members of the MIF ecosystem are welcome: advisors, recipients, past participants, applicants, and anyone else who is interested in innovation at 黑料不打烊 University. Join us!
This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets. We will then do some actual patent searching with our librarian April Colosimo using the DERWENT worldwide patent database.
This workshop will provide an overview of the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model or lean canvas.
In the early days of a spinoff or start-up business, securing adequate funding is critical. But in many cases, founders have to give up some ownership of their company to investors. That's why finding non-dilutive sources of funding is a vital step to ensure future success. But what sources are there? And how difficult is it to obtain? Stay tuned for details on the panel who will illuminate this topic.