New Protein Bar Inspired by Surfing Culture
Venice Beach, long known for its surfing culture, is now home to a new food product inspired by those who ride the waves:聽Carve Bar. The company launched in mid-March and is currently selling its first product, a chocolate chip cookie dough protein bar, on its website. Manufactured in Oakland, two more flavors of the Carve Bar are on the horizon, as is mass distribution in Southern California.
Not only was the winning version of the test bars nutritionally sound, it tasted appealing at room temperature or chilled. When heated in the oven or microwave, it became a muffin-like, guilt-free substitute for a hot chocolate chip cookie. Those who sampled the bar early on agreed that it had potential鈥攂ut Long, who worked in the legal industry, couldn鈥檛 yet dedicate himself full time to starting聽a company. Then a mutual friend introduced him to Joey Adler, an entrepreneur, philanthropist, and former president and CEO of Diesel Canada, Inc.
Read full article: , 7 April, 2016聽