News
A Guide for CMOs on Corporate Social Responsibility
Published: 5 June 2015
Written by Melissa Sonberg
Historically, corporate social responsibility (CSR) activity was concerned with brand building, not ROI. It was the old philanthropic model: people with resources, power, and access choosing to donate or share assets. Today, brands are putting a heightened importance on creating more than just goodwill with new initiatives, and that puts chief marketing officers front and center in this new era of strategic social responsibility.
Read full article: , May 22, 2015