Identifying tariffed products could be seen as attempt to mask increased margins

Since U.S. President Donald Trump took office in January, frequent tariff threats have disrupted the economy. It is difficult to keep track of which products will be tariffed, when they will be tariffed, and how much they will be tariffed by. But Provigo stores in Quebec are taking steps that will help shoppers understand the factors that affect the price of their groceries. They are developing signage that will mark tariffed items with a 鈥淭鈥� to explain price hikes. 鈥淚t鈥檚 a way for grocers to be transparent as to why costs are rising, but some shoppers won鈥檛 buy it, says Charles de Brabant, the executive director of the Bensadoun School of Retail Management. 鈥淚f you鈥檙e cynical as a consumer, you can also look at it and sort of say, well, that鈥檚 just an added excuse for them to increase the cost.鈥�