Retail Creative Collab x Nespresso

Retail Creative Collab Winners 2024

julie.lapalme@affiliate.mcgill.ca — Mon, 24 Feb 2025 16:50:23 +0000

Retail Creative Collab x Nespresso Finals We hosted the finals of our 2nd edition of the
Retail Creative Collab x Nespresso!

BCom and BArts students in accounting, analytics, computer science, finance, marketing, and retail management unleashed their creativity and innovative ideas within their business case proposals at Nespresso’s HQ in front of an impressive jury including Nespresso Canada’s President Carlos Oyanguren and VPs Fred Pasquier and Alexis Giguère.

We are thrilled to announce that Lara, Zara, Constantia, and Alexandra won the grand prize of $5,000 powered by Nespresso!

We would also like to congratulate:

2nd place + $2,500 prize winning team:
Isabella, Jemima, Gabriela, Leonor & Alexia
3rd place + $1,500 prize winning team:
Samuel, Richard, Alexandra, Ariane & Andrei

4th place + $750 prize winning team:
Ralph, Camille & Cassandre
5th place + $750 prize winning team:
Nandita, Lilin, Sophie, Artemis & Ben

BSRM Retail Creative Collab x Nespresso

julie.lapalme@affiliate.mcgill.ca — Wed, 27 Nov 2024 13:15:52 +0000

Nespresso is all about experience.

This will be an inspiring competition designed to promote collaboration and provide participating student teams the opportunity to ideate a creative strategic solution for a leading premium retail brand. Bensadoun School of Retail Management (BSRM) and Nespresso Canada will challenge teams to generate creative, collaborative, and scalable strategy to elevate the Nespresso brand.

What to expect?

Phase 1 Ideation submission requirements:

5-page slide deck
90-second ‘elevator pitch’ video
Mood board

Evaluation criteria:

Creativity and Innovation
Scalability and Feasibility
Impact on business stakeholders and customers
Within project scope

Timeline:

Phase 1 Submission Deadline:
Sunday, January 19th, 2025 at 6pm EST to bsrmcomp.mgmt [at] mcgill.ca

Five (5) finalist teams will be announced:
Friday, January 24th, 2025.

Final Phase

Finalist teams will gain invaluable support by having access to Nespresso experts and resources to take their final presentations to the next level.

Activities include:

Nespresso Virtual Branding Workshop
Mentoring Sessions: each team will be assigned their own mentor from the senior leadership team at Nespresso Canada

Final presentation requirements:

10-page slide deck
10-minute presentation
5-minute Q+A

Evaluation criteria:

Creative and Innovative
Team Collaboration
Scalable and Feasible
Business Impact
Sustainable

Timeline:

In-person final at Nespresso HQ:
Friday, February 21st, 2025. 9:00 am – 11:30 am

BSRM Retail Creative Collab x Nespresso 2023

julie.lapalme@affiliate.mcgill.ca — Wed, 20 Nov 2024 19:00:57 +0000

Retail Creative Collab x Nespresso Finals

On February 26th, we hosted the finals of our inaugural Retail Creative Collab x Nespresso! BCom student teams, representing ��ϲ�� University’s Desautels Faculty of Management, showcased their innovative and creative ideas to help Nespresso attract the student customer segment to the Nespresso brand.

Meet the Winners

Video of Retail Creative Collab x Nespresso: full length highlights

Join our inaugural Retail Creative Collab x Nespresso!

Nespresso is all about experience. This will be an inspiring competition designed to promote collaboration and provide participating student teams the opportunity to ideate a creative strategic solution for a leading premium retail brand. BSRM and Nespresso Canada will challenge teams to generate creative, collaborative, and scalable strategy to attract the student customer segment to the Nespresso brand.

The Challenge

To unleash Nespresso Canada’s full market potential and drive new customer acquisition in the coming years, it will require creating value and improving its relevance for younger age groups (18+). For this competition, Nespresso would like to focus specifically on students as the target market for the proposed ideas.

What to expect?

Phase 1 Ideation submission requirements:

5-page slide deck
90-second ‘elevator pitch’ video

Evaluation criteria:

Creativity and Innovation
Scalability and Feasibility
Impact on business stakeholders and customers

Timeline:

Phase 1 Submission Deadline:
Monday, January 22, 2024 at 9:00 am EST to bsrm [at] mcgill.ca

Five (5) finalist teams will be announced:
Friday January 26th, 2024.

Final Phase

Finalist teams will gain invaluable support by having access to Nespresso experts and resources to take their final presentations to the next level.

Activities include:

Nespresso Virtual Branding Workshop
Mentoring Sessions: each team will be assigned their own mentor from the senior leadership team at Nespresso Canada

Final presentation requirements:

10-page slide deck
10-minute presentation
5-minute Q+A

Evaluation criteria:

Creative and Innovative
Team Collaboration
Scalable and Feasible
Business Impact
Sustainable

Timeline:

In-person final at Nespresso HQ:
Monday February 26th, 2024. 9:00 am – 11:30 am

Retail Creative Collab Winners 2023

julie.lapalme@affiliate.mcgill.ca — Wed, 28 Feb 2024 17:00:20 +0000

Retail Creative Collab x Nespresso Finals On February 26th, 2024 we hosted the finals of our inaugural
Retail Creative Collab x Nespresso!

BCom student teams, representing ��ϲ�� University’s Desautels Faculty of Management, showcased their innovative and creative ideas to help Nespresso attract the student customer segment to the Nespresso brand.

We are thrilled to announce that Baptiste, Hector, and Marianne won the grand prize of $5,000 powered by Nespresso!

We would also like to congratulate:

2nd place + $2,500 prize winning team:
Dalia, Matthew, Olivia & Tara
3rd place + $1,500 prize winning team:
Dennings, Tian & Xuechen

4th place + $750 prize winning team:
Faye, Huachen, Lindsey & Qinyi
5th place + $750 prize winning team:
Marc, Megan & Nazzeha

BSRM Retail Creative Collab x Nespresso!

julie.lapalme@affiliate.mcgill.ca — Mon, 11 Dec 2023 18:33:51 +0000

Join our inaugural Retail Creative Collab x Nespresso!

The Challenge

What to expect?

Phase 1 Ideation submission requirements:

5-page slide deck
90-second ‘elevator pitch’ video

Evaluation criteria:

Creativity and Innovation
Scalability and Feasibility
Impact on business stakeholders and customers

Timeline:

Phase 1 Submission Deadline:
Monday, January 22, 2024 at 9:00 am EST to bsrm [at] mcgill.ca

Five (5) finalist teams will be announced:
Friday January 26th, 2024.

Final Phase

Finalist teams will gain invaluable support by having access to Nespresso experts and resources to take their final presentations to the next level.

Activities include:

Nespresso Virtual Branding Workshop
Mentoring Sessions: each team will be assigned their own mentor from the senior leadership team at Nespresso Canada

Final presentation requirements:

10-page slide deck
10-minute presentation
5-minute Q+A

Evaluation criteria:

Creative and Innovative
Team Collaboration
Scalable and Feasible
Business Impact
Sustainable

Timeline:

In-person final at Nespresso HQ:
Monday February 26th, 2024. 9:00 am – 11:30 am

BSRM Retail Creative Collab x Nespresso

julie.lapalme@affiliate.mcgill.ca — Tue, 05 Dec 2023 21:23:22 +0000

Nespresso is all about experience.

Meet the winners Check out our highlight reel!

Relive the best moments from our 2nd edition including testimonials from participants.

Video of Retail Creative Collab x Nespresso: 2025 edition

What to expect?

Phase 1 Ideation submission requirements:

5-page slide deck
90-second ‘elevator pitch’ video
Mood board

Evaluation criteria:

Creativity and Innovation
Scalability and Feasibility
Impact on business stakeholders and customers
Within project scope

Timeline:

Phase 1 Submission Deadline:
Sunday, January 19th, 2025 at 6pm EST to bsrmcomp.mgmt [at] mcgill.ca

Five (5) finalist teams will be announced:
Friday, January 24th, 2025.

Final Phase

Finalist teams will gain invaluable support by having access to Nespresso experts and resources to take their final presentations to the next level.

Activities include:

Nespresso Virtual Branding Workshop
Mentoring Sessions: each team will be assigned their own mentor from the senior leadership team at Nespresso Canada

Final presentation requirements:

10-page slide deck
10-minute presentation
5-minute Q+A

Evaluation criteria:

Creative and Innovative
Team Collaboration
Scalable and Feasible
Business Impact
Sustainable

Timeline:

In-person final at Nespresso HQ:
Friday, February 21st, 2025. 9:00 am – 11:30 am

Our Events

michael.cardillo@mcgill.ca — Thu, 07 May 2020 19:23:32 +0000

At the Bensadoun School of Retail Management, we host a variety of academic and student-focused events. Our academic-focused events concentrate on discussing cutting-edge retail topics lead by renowned academics and retail practitioners.

Retail Summits

Each year, we hold an international academic summit on retail, focusing on the major issues facing the sector. Our speakers have ranged from professors from the best universities in North America and Europe to senior executives from leading companies in retail and its ecosystem. As of 2021, the Retail Summit is supported by KPMG.

Reshaping the Future of Retail Retail Thought Leader Series

The Retail Thought Leadership Series hosts retail experts who share interesting challenges and solutions within the retail industry. The series provides an interactive opportunity for students, faculty and industry leaders to gain valuable insights about current and upcoming trends in retail from academic and industry experts.

Learn more about the series