/bensadoun-school/taxonomy/term/894/all en /bensadoun-school/featured-events/retail-creative-collab/rcc-winners <h2>Retail Creative Collab x Nespresso Finals</h2> <h3><em>On February 26<sup>th</sup>, we hosted the finals of our inaugural<br /> Retail Creative Collab x Nespresso! </em></h3> <p>BCom student teams, representing ºÚÁϲ»´òìÈ University’s <strong>Desautels Faculty of Management</strong>, showcased their innovative and creative ideas to help Nespresso attract the student customer segment to the Nespresso brand.</p> <p><img alt="Retail Creative Collab Winners" title="Retail Creative Collab Winners" height="500" width="750" class="media-element file-original no-float" src="/bensadoun-school/files/bensadoun-school/retail-creative-collab-winners-750x500.jpg" /></p> <p>We are thrilled to announce that <strong>Baptiste</strong>, <strong>Hector</strong>, and<strong> Marianne</strong> won the <strong>grand prize of $5,000</strong> powered by Nespresso!</p> <h4>We would also like to congratulate:</h4> <div class="two-column-1"> <ul> <li><strong>2<sup>nd</sup> place + $2,500 prize winning team:</strong><br /> Dalia, Matthew, Olivia, and Tara</li> <li><strong>3<sup>rd</sup> place + $1,500 prize winning team:</strong><br /> Dennings, Tian, and Xuechen<br />  </li> </ul> </div> <div class="two-column-2"> <ul> <li><strong>4<sup>th</sup> place + $750 prize winning team:</strong><br /> Faye, Huachen, Lindsey, and Qinyi</li> <li><strong>5<sup>th</sup> place + $750 prize winning team:</strong><br /> Marc, Megan, and Nazzeha<br />  </li> </ul> </div> <p> Wed, 28 Feb 2024 17:00:20 +0000 julie.lapalme@affiliate.mcgill.ca 604420 at /bensadoun-school /bensadoun-school/channels/event/bsrm-retail-creative-collab-x-nespresso-353455 <h2><em>Join our inaugural </em><em>Retail Creative Collab x Nespresso!</em></h2> <p>Nespresso is all about experience. This will be an inspiring competition designed to promote collaboration and provide participating student teams the opportunity to ideate a creative strategic solution for a leading premium retail brand. <strong><a href="/bensadoun-school/">BSRM</a> </strong>and <a href="https://www.nespresso.com/ca/en/" target="_blank"><strong>Nespresso Canada</strong></a> will challenge teams to generate creative, collaborative, and scalable strategy to attract the student customer segment to the Nespresso brand.</p> <h3>The Challenge</h3> <p>To unleash Nespresso Canada’s full market potential and drive new customer acquisition in the coming years, it will require creating value and improving its relevance for younger age groups (18+). For this competition, Nespresso would like to focus specifically on students as the target market for the proposed ideas.</p> <hr /> <h3>What to expect?</h3> <div class="tabs vertical"> <ul class="tab-nav"> <li><a href="#">Phase 1</a></li> <li><a href="#">Final Phase</a></li> </ul> <div> <h4><em>Phase 1</em></h4> <div class="two-column-1"> <h5>Ideation submission requirements:</h5> <ul> <li>5-page slide deck</li> <li>90-second ‘elevator pitch’ video</li> </ul> <h5>Evaluation criteria:</h5> <ul> <li>Creativity and Innovation</li> <li>Scalability and Feasibility</li> <li>Impact on business stakeholders and customers</li> </ul> </div> <div class="two-column-2"> <h5>Timeline:</h5> <p><strong>Phase 1 Submission Deadline: </strong><br /> Monday, January 22, 2024 at 9:00 am EST to <span class="spamspan"><span class="u">bsrm</span> [at] <span class="d">mcgill.ca</span></span></p> <p><strong>Five (5) finalist teams will be announced: </strong><br /> Friday January 26<sup>th</sup>, 2024.</p> </div> </div> <div> <h4><em>Final Phase</em></h4> <p>Finalist teams will gain invaluable support by having access to Nespresso experts and resources to take their final presentations to the next level.</p> <div class="two-column-1"> <h5>Activities include:</h5> <ul> <li>Nespresso Virtual Branding Workshop</li> <li>Mentoring Sessions: each team will be assigned their own mentor from the senior leadership team at Nespresso Canada</li> </ul> <h5>Final presentation requirements:</h5> <ul> <li>10-page slide deck</li> <li>10-minute presentation</li> <li>5-minute Q+A</li> </ul> </div> <div class="two-column-2"> <h5>Evaluation criteria:</h5> <ul> <li>Creative and Innovative</li> <li>Team Collaboration</li> <li>Scalable and Feasible</li> <li>Business Impact</li> <li>Sustainable</li> </ul> <h5>Timeline:</h5> <p><strong>In-person final at Nespresso HQ: </strong><br /> Monday February 26<sup>th</sup>, 2024. 9:00 am – 11:30 am</p> </div> </div> </div> <p> Mon, 11 Dec 2023 18:33:51 +0000 julie.lapalme@affiliate.mcgill.ca 603559 at /bensadoun-school /bensadoun-school/featured-events/retail-creative-collab <h2><em>Retail Creative Collab x Nespresso Finals</em></h2> <p><big>On February 26<sup>th</sup>, we hosted the finals of our inaugural Retail Creative Collab x Nespresso! BCom student teams, representing ºÚÁϲ»´òìÈ University’s <strong>Desautels Faculty of Management</strong>, showcased their innovative and creative ideas to help Nespresso attract the student customer segment to the Nespresso brand.</big></p> <div class="bl-tpl"><a class="button--outline" href="/bensadoun-school/featured-events/retail-creative-collab/rcc-winners">Meet the Winners</a></div> <p><div class="media-youtube-video media-element file-colorbox media-youtube-1"> <iframe class="media-youtube-player" id="media-youtube-rwmrcvvf9uq" width="640" height="390" title="Retail Creative Collab x Nespresso: full length highlights" src="https://www.youtube-nocookie.com/embed/RWmRCvVF9UQ?wmode=opaque&controls=&enablejsapi=1&modestbranding=1&playerapiid=media-youtube-rwmrcvvf9uq&origin=https%3A//www.mcgill.ca&rel=0" name="Retail Creative Collab x Nespresso: full length highlights" frameborder="0" allowfullscreen>Video of Retail Creative Collab x Nespresso: full length highlights</iframe> </div> </p> <hr /> <h3><em>Join our inaugural </em><em>Retail Creative Collab x Nespresso!</em></h3> <p>Nespresso is all about experience. This will be an inspiring competition designed to promote collaboration and provide participating student teams the opportunity to ideate a creative strategic solution for a leading premium retail brand. <strong>BSRM </strong>and <a href="https://www.nespresso.com/ca/en/" target="_blank"><strong>Nespresso Canada</strong></a> will challenge teams to generate creative, collaborative, and scalable strategy to attract the student customer segment to the Nespresso brand.</p> <h3>The Challenge</h3> <p>To unleash Nespresso Canada’s full market potential and drive new customer acquisition in the coming years, it will require creating value and improving its relevance for younger age groups (18+). For this competition, Nespresso would like to focus specifically on students as the target market for the proposed ideas.</p> <hr /> <h3>What to expect?</h3> <div class="tabs vertical"> <ul class="tab-nav"> <li><a href="#">Phase 1</a></li> <li><a href="#">Final Phase</a></li> </ul> <div> <h4><em>Phase 1</em></h4> <div class="two-column-1"> <h5>Ideation submission requirements:</h5> <ul> <li>5-page slide deck</li> <li>90-second ‘elevator pitch’ video</li> </ul> <h5>Evaluation criteria:</h5> <ul> <li>Creativity and Innovation</li> <li>Scalability and Feasibility</li> <li>Impact on business stakeholders and customers</li> </ul> </div> <div class="two-column-2"> <h5>Timeline:</h5> <p><strong>Phase 1 Submission Deadline: </strong><br /> Monday, January 22, 2024 at 9:00 am EST to <span class="spamspan"><span class="u">bsrm</span> [at] <span class="d">mcgill.ca</span></span></p> <p><strong>Five (5) finalist teams will be announced: </strong><br /> Friday January 26<sup>th</sup>, 2024.</p> </div> </div> <div> <h4><em>Final Phase</em></h4> <p>Finalist teams will gain invaluable support by having access to Nespresso experts and resources to take their final presentations to the next level.</p> <div class="two-column-1"> <h5>Activities include:</h5> <ul> <li>Nespresso Virtual Branding Workshop</li> <li>Mentoring Sessions: each team will be assigned their own mentor from the senior leadership team at Nespresso Canada</li> </ul> <h5>Final presentation requirements:</h5> <ul> <li>10-page slide deck</li> <li>10-minute presentation</li> <li>5-minute Q+A</li> </ul> </div> <div class="two-column-2"> <h5>Evaluation criteria:</h5> <ul> <li>Creative and Innovative</li> <li>Team Collaboration</li> <li>Scalable and Feasible</li> <li>Business Impact</li> <li>Sustainable</li> </ul> <h5>Timeline:</h5> <p><strong>In-person final at Nespresso HQ: </strong><br /> Monday February 26<sup>th</sup>, 2024. 9:00 am – 11:30 am</p> </div> </div> </div> <p> Tue, 05 Dec 2023 21:23:22 +0000 julie.lapalme@affiliate.mcgill.ca 603532 at /bensadoun-school /bensadoun-school/featured-events <p><big>At the <strong>Bensadoun School of Retail Management</strong>, we host a variety of academic and student-focused events.</big><big> Our <strong>academic-focused events</strong> concentrate on discussing cutting-edge retail topics lead by renowned academics and retail practitioners.</big></p> <div class="two-column-1"> <p><img alt="Reshaping the Future of Retail conference" title="Reshaping the Future of Retail conference" height="311" width="470" style="width: 380px; height: 251px;" class="file-original " src="/bensadoun-school/files/bensadoun-school/future-retail-conference-470x311.jpg" /></p> <h3>Retail Summits</h3> <p>Each year, we hold an international academic summit on retail, focusing on the major issues facing the sector. Our speakers have ranged from professors from the best universities in North America and Europe to senior executives from leading companies in retail and its ecosystem. As of 2021, the Retail Summit is supported by KPMG.</p> <div class="bl-tpl"><a class="button--outline" href="/bensadoun-school/featured-events/retail-summits">Reshaping the Future of Retail</a></div> </div> <div class="two-column-2"> <p><img alt="Retail Thought Leader Series" title="Retail Thought Leader Series" height="311" width="470" style="width: 380px; height: 251px;" class="file-original " src="/bensadoun-school/files/bensadoun-school/retail-thought-leader-series-470x311.png" /></p> <h3>Retail Thought Leader Series</h3> <p>The Retail Thought Leadership Series hosts retail experts who share interesting challenges and solutions within the retail industry. The series provides an interactive opportunity for students, faculty and industry leaders to gain valuable insights about current and upcoming trends in retail from academic and industry experts.</p> <div class="bl-tpl"><a class="button--outline" href="/bensadoun-school/featured-events/retail-thought-leader-series">Learn more about the series</a></div> </div> <p> Thu, 07 May 2020 19:23:32 +0000 michael.cardillo@mcgill.ca 173712 at /bensadoun-school