The Bensadoun School of Retail Management in collaboration with the 黑料不打烊 Executive Institute is excited to announce our next听Retail Executive Education program:
Excelling in the New World of Retail
Accelerate your digitization & omni-channel transformation
October 16-18, 2024
Why choose our Retail Executive Education program?
- Future-facing vision
- World class faculty
- Retail Innovation Lab
- Extensive retail network
- ESG & sustainability
- Experiential learning
Future-facing vision
Building on 黑料不打烊's world class reputation, our vision for BSRM is extremely future-facing
- To become the world鈥檚 leading academic institution dedicated to the future of retail
World class faculty
Building a dedicated world class faculty with multi-disciplinary & inter-faculty affiliated professors
- With expertise in performance marketing, data analytics, supply chain, omni-channel operations, behavioural science, adoption of new technologies (cameras, sensors, AR/VR, robotics, etc.)
Retail Innovation Lab
The best illustration of this is our Retail Innovation Lab (RIL) in partnership with Alimentation Couche-Tard Inc. (Circle K)
- Co-directed by Prof. Maxime Cohen from the Faculty of Management and Prof. James Clark from the Faculty of Electrical Engineering
- Including the first frictionless store in Canada within a live, open, and transactional retail environment
Extensive retail network
Leveraging international and broad retail expertise from our founding members, our partners and our extensive industry network
ESG & sustainability
Integrating ESG (Environmental, Social and Governance) and sustainability in all aspects of the Bensadoun School鈥檚 activities
Experiential learning
Building and delivering an offering that is strongly steeped in experiential learning, applied research and leading edge real-life best practices and case studies
Learning objectives of the program
- Gain strategic insights in the new world of retail - significant听shifts in consumer & shoppers鈥� behaviours and winning business models across the world
- Understand and exchange on successful marketing strategies 鈥� balance online/offline, digital marketing, influencer marketing, new trends (Metaverse, NFT, 鈥�), key KPIs
- Learn/fine-tune key skills around AI, data analytics and optimizing the use of technologies
- Transform into customer centric omni-channel organizations
- Develop skills to create successful supply chain value operations
- Share with peers and experts on live case studies and key learnings/best practices in these transformative times in retail
Any questions? Please reach out to bsrm.mgmt [at] mcgill.ca
